Kleenex will no longer be sold in Canada

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Kleenex Canada overview: 

• Who: Kleenex announced that it will discontinue facial tissue sales in Canada. 
• Why: Kleenex and parent company Kimberley-Clark announced that it will no longer sell facial tissues in Canada.
• Where: The news applies throughout Canada.

Kleenex facial tissues will soon no longer be available in Canada. The brand and parent company Kimberley-Clark announced the news and released a statement to media.

“We have been operating in a highly constrained supply environment, and despite our best efforts we have been faced with some unique complexities on the Kleenex business,” said Todd Fisher, the Kimberley-Clark’s Canadian vice-president and general manager. “This decision is one that will allow us to shift our resources to better focus on other brands in Canada and meet the needs of our consumers with continued innovation and value.”

The company posted a message on its website thanking Canadian customers for buying Kleenex facial tissues for the past few decades. It said that the company would still sell Kleenex hand towels and other Kimberly-Clark brands including Cottonelle, U by Kotex, Poise, Depend, Huggies, Pull-Ups and Goodnites throughout Canada.

Kimberley-Clark made cuts in 2018 that led to 12% of its staff, more than 5,000 workers, leaving the company as 10 factories were closing, according to The Canadian Press. Facial tissues were just 1% of the company’s net sales at that point. 

Kleenex competitor Scotties has beefed up facial tissue production for Canada in recent years

Scotties, a rival of Kleenex in Canada, has invested $1 billion on manufacturing facilities that service Canada since 2018 and has eight factories supplying facial tissue under parent company Kruger, The Canadian Press reported.

Kleenex isn’t the only large company to pull products out of the Canadian market recently. Nestlé Canada recently announced its plans to end Canadian sales of frozen food under the brands Delissio, Stouffer’s, Lean Cuisine and Life Cuisine, according to Global News Canada.

Bugles announced last November that it would no longer sell the snack in Canada, while Skippy peanut butter left in 2017 and Little Debbie cakes left last year, according to Global News.

Kimberly-Clark is facing a class action lawsuit saying that the wet wipes it makes under the Kleenex brand deceive customers into thinking they are buying a product that eliminates germs, when the product is “actually just a wipe damp with water for which they have paid a premium,” the lawsuit claims.

Do you use Kleenex-brand facial tissue? Let us know in the comments.

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