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UPDATE:
- The Court granted final approval to this settlement Aug. 4, 2021.
A judge has certified a class action lawsuit accusing Blue Buffalo of falsely advertising the content of its pet food products.
Superior Court Judge Calum MacLeod certified the Class on April 15, 2021.
The certification establishes a nationwide Class of purchasers of the Blue Buffalo products before September 2019. This applies only to the complaints of false advertising, not to complaints of the content of the products actually causing harm to pets.
The class action lawsuit, filed in February 2016, argued that Blue Buffalo’s labelling, advertising, and promotion of its pet food as a healthy alternative to other brands were false and misleading.
The lead plaintiff claims Blue Buffalo’s “True Blue Promise” that the products contain no poultry byproduct meal, corn, wheat, soy, or artificial preservatives, colors, or flavors has no scientific basis.
In fact, the class action lawsuit states, the Blue Buffalo products actually contain “substantial amounts” of poultry by-product meal, as well as corn, rice, grains, artificial preservatives, and other ingredients that contradict the company’s “True Blue Promise.”
Nearly 4,000 Class Members already have registered with Class counsel, Judge MacLeod wrote.
If the settlement is approved, Class Members will be able to object to the settlement or to opt out of it, according to Judge MacLeod’s endorsement.
These Class Members will be entitled to “modest payments… without the need to submit a claim form or proof of purchase,” according to the endorsement.
A notice is expected to go out by April 30, 2021.
A hearing to approve the Blue Buffalo false advertising settlement is scheduled for July 29, 2021.
Do you buy Blue Buffalo pet food? Tell us about your experience with the product in the comment section below.
The plaintiff is represented by Jeff Orenstein and Andrea Grass.
The Blue Buffalo False Advertising Class Action Lawsuit is Brian Hardwick, et al. v. Blue Buffalo Co. Ltd., et al., Case No. 16-67441, in the Superior Court of Justice for the Court of Ontario.
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36 thoughts onBlue Buffalo False Advertising Class Action Certified
My dog,is allergic to chicken.So naturally I thought there was NO poultry in this food.It made him very ill.Please add me.
I got sooo disappointed when l read about Buffalo’s real content. I have an English Bulldog who is allergic to poultry. I started buying Buffalo’s food for him in 2015 believing l was protecting him from any allergic reaction. I have spent a fortune and now l understand why he always having skin and many other health problems.
I definitely want to join the class action.
Our dog never liked blue Buffalo. Those little round bites in the mix he always left in the bowl. Had to change food.
This product was recommended by the local pet store. We had our two Italian Greyhounds on this food. Both were very sensitive to their diet. This food caused them both to have gas and diarrhea. One had skin issues. One died suddenly within about 6-8 months on thus diet. We switched to another brand and the GI and skin issues gradualy resolved over a few months.
Ugh sad. We definitely thought this was a “top of the line” brand.
Add me please.
Our last dachshund “Molly” died of cancer and I blame Blue Buffalo for it now that I find out what is in the dog food. My replacement dachshund Ozzie which is just four years old is on the same pet food but we will be going out today to find a new brand before cancer attacks him. Blue Buffalo made claims and we truly believed them and went out of our way many time to ensure we had a good stock of it on hand. Yes this is a true disappointment and we feel as though we have been lied to and cheated out of a true pet “Molly”.
Please sign me up.
add me please, allergies to unlisted products
Add me please. I feel like I got ripped off!
Had our two cocker spaniels on this product thinking it was better than what was out there. Both our dogs developed skin issues – then we changed their food – it cleared up!
We switched to this brand because of the health claims. Our two dogs were dealing with issues and we thought this would be a better option. Please add me.