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Make Believe Ideas recall overview:
- Who: Make Believe Ideas issued a recall for nearly 273,000 of its Rainbow Road series board books.
- Why: The plastic binding rings can detach from the book and lead to a choking hazard, the book recall says.
- Where: The Rainbow Road recall is valid in the United States and Canada.
Make Believe Ideas issued a recall for nearly 273,000 of its Rainbow Road series board books after reports that the plastic binding rings can detach from the books, creating a choking hazard.
The Make Believe Ideas recall includes 260,000 books in the United States and 12,900 in Canada and all seven books in the series.
The book recall includes Animal Counting with an ISBN of 9781803374802, Dinosaur’s First Words with ISBNs of 9781803374932 and 9781803372211, Old Macdonald Had a Farm with ISBNs 9781803376790 and 9781803373355, Rainbow Road Book Box with ISBN 9781803376288, There Was an Old Lady Who Swallowed a Fly with ISBNs 9781803372945 and 9781803371580, Things that Go! with ISBN 9781803374826, Unicorn’s Colors with ISBNs 9781803374789 and 9781803376622 and Where’s My Bottom with ISBNs 9781803372723 and 9781803376738.
Make Believe Ideas sold the books individually, as well as in a four-book box. The ISBN is printed on the book’s right hand corner on the back above the barcode.
Consumers to register online for gift card, destroy books, Rainbow Road book recall says
Make Believe Ideas says it has not received any reports of injury related to the Rainbow Road recall. The company is not facing legal action over the recall, but Top Class Actions follows recalls closely as they sometimes lead to class action lawsuits.
Make Believe Ideas asks customers to register at recallrtr.com/rr for a gift card refund after confirming they have disposed of the book. Individuals can contact the company at (877) 206-1091 from 7 a.m. to 6 p.m. CT Monday to Friday.
In other children’s recall news, Buffalo Games recently issued a recall for 52,000 of its Chuckle and Roar Ultimate Water Beads Activity Kits sold at Target after the products reportedly led to the death of a 10-month-old in Wisconsin.
Are you affected by the Make Believe Ideas recall? Let us know in the comments.
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