Dial Complete Soap $172K Class Action Settlement

Consumers who purchased Dial Complete soap may be eligible to claim up to $10.80 without proof of purchase thanks to a $172,000 class action settlement over claims the product is not as effective at killing germs and bacteria as it was advertised to be.

The Class includes any resident of Canada who purchased Dial Complete soap in Canada on or before Jan. 29, 2021.

Plaintiffs in a class action lawsuit had alleged Dial Complete soap was marketed using misrepresentations that the product “Kills 99.99% of Germs.” 

In addition, the plaintiffs argued the product contains more triclosan than permitted by Health Canada. Triclosan is an antibacterial agent often added to personal care products, according to the Mayo Clinic.

Dial makes a number of products, such as body washes, bar soaps, and hand soaps.

The Court has not ruled in favor of either party in this action. Both sides have agreed to the settlement in order to avoid the costs and risks associated with taking the case to trial.

The defendants, Henkel Consumer Goods Canada Inc. and The Dial Corp., deny all claims made in the class action lawsuit.

Class Members who file a valid claim will be eligible for one payment per household of $0.36 for each bottle — up to 30 bottles — of Dial Complete soap purchased in Canada on or before Jan. 29, 2021. No proof of purchase is required in order to make a claim.

If the total amount claimed exceeds the $172,000, each Class Member’s payment will be reduced proportionately.

The settlement administrator is required by law to deduct 2 percent from all settlement payments to eligible claimants living in Quebec and remit the money to the Fonds d’aide aux actions collectives.

The Dial Complete soap settlement approval hearing was held May 4, 2021.

The deadlines to opt out of or object to the settlement have passed.

The deadline to file a claim is Aug. 1, 2021.

Who’s Eligible

Any resident of Canada who purchased Dial Complete soap in Canada on or before Jan. 29, 2021.

Potential Award

$10.80.

Class Members who file a valid claim will be eligible for one payment per household of $0.36 for each bottle — up to 30 bottles — of Dial Complete soap purchased in Canada on or before Jan. 29, 2021.

Proof of Purchase

No proof of purchase is required.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

08/01/2021

Case Name

Tegegne, et al. v. Henkel Consumer Goods Canada Inc., et al., Court File No. 500-06-000577-110 in the Superior Court of Quebec

Final Hearing

05/04/2021

Settlement Website

SoapSettlement.ca

Claims Administrator

Soap Settlement Administrator
5-112 Elizabeth Street, Suite #289
Toronto ON, M5G 1P5
855-699-2230
info@SoapSettlement.ca

Class Counsel

CONSUMER LAW GROUP INC.

Defense Counsel

MCMILLAN LLP