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Home Depot customer data sharing overview:
- Who: The Office of the Privacy Commissioner of Canada said it found Home Depot has been sharing the data of its customers with Facebook owner Meta without its customers’ consent.
- Why: Home Depot said it was sharing the customer data with Meta in order to “measure the effectiveness of Meta ads.”
- Where: Consumers across Canada shop at Home Depot.
The Office of the Privacy Commissioner of Canada (OPC) said it discovered that Home Depot Canada has been sharing customer data — without their knowledge or consent — with Facebook-owner Meta Platforms Inc.
Home Depot has allegedly been sharing details with Meta that have been taken from e-receipts given to customers following in-store purchases, Reuters reported.
The regulator said it found as a result of being involved in Meta’s offline conversion program, Home Depot has been sharing customer data that includes purchase information and encoded email addresses.
The OPC said it began an investigation into Home Depot after it received an individual complaint from a consumer alleging the company had shared their personal information with Meta without consent.
The consumer alleged Home Depot was violating the Personal Information Protection and Electronic Documents Act by allegedly sharing his data with Meta without consent.
Consumer says he discovered while deleting Facebook account that Home Depot had been sharing data with Meta
The consumer told the regulator that, while in the process of attempting to delete his Facebook account, he discovered the social media platform had a record of the majority of his in-store purchases from Home Depot.
The OPC said it has since gotten confirmation from Home Depot that the retailer was forwarding the data of its customers to Facebook.
“Home Depot confirmed to our Office that it was in fact sending in-store customers’ data to Meta through a business tool known as ‘Offline Conversions’, which allows businesses to measure the effectiveness of Meta ads,” the regulator said.
Home Depot stopped sharing the data with Meta in October, following the OPC’s recommendation that the retailer stop the practice until it is able to ensure it has valid consent, Reuters reported.
In August 2021, a judge in Quebec Superior Court declined to certify a proposed class action lawsuit filed against Facebook by a man arguing it damaged his reputation by not taking down a page setup to identify alleged sexual abusers that he was named on.
Have you had your personal data shared with Facebook? Let us know in the comments.
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