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Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss.
According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for a product called DevaCurl No-Poo Original.
The DevaCurl website said that “No-Poo” means that the product does not lather because, unlike most other shampoos on the market, it does not contain sodium lauryl sulfate.
“Years ago stylists discovered that sodium lauryl sulfate was super-harsh and that bubbles did not = clean,” the website’s FAQ page states.
“DevaCurl created a botanically-infused cleaner with a specific pH level that could cleanse the scalp without stripping follicles. The result was the world’s first conditioning cleanser or ‘No-Poo Original,” according to the DevaCurl FAQ.
The DevaCurl products named in the hair loss class action lawsuit include:
- DevaCurl No-Poo Original non-lathering conditioning cleanser
- DevaCurl One Condition Original hair conditioner
- DevaCurl Light Defining Gel
- DevaCurl Low-Poo Original cleanser
- DevaCurl Low-Poo Delight cleanser
- DevaCurl No-Poo Decadence cleanser
- DevaCurl One Condition Delight hair conditioner
- DevaCurl One Condition Decadence hair conditioner
- Melt into Moisture Mask
- Styling Cream
- DevaCurl Leave-In Decadence conditioner
- Super Stretch Coconut Curl Elongator
- Wavemaker
- DevaCurl Ultra Defining Gel
According to the DevaCurl class action lawsuit, consumers pay a premium for DevaCurl products based on representations by DevaConcepts that the products are less harsh than other products available on the market.
“However, despite Deva Concepts’ promises, which have caused many curly haired consumers across Canada to purchase and use the DevaCurl Products, use of the Products cause scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use by consumers,” the DevaCurl class action lawsuit says.
To make matters worse, the DevaCurl class action lawsuit says Deva Concepts misleads consumers into believing that the shedding and hair loss caused by the products is normal and blames any excessive hair loss on factors unrelated to the use of DevaCurl products, such as stress, dandruff, weight loss, giving birth, scalp buildup and certain illnesses.
Plaintiff Sara Himmiche of Montreal says she experienced scalp irritation and hair loss after she purchased and used DevaCurl products. She claims the defendant made false and misleading representations about DevaCurl products and failed to disclose their defective nature.
In the DevaCurl hair loss class action lawsuit, Sara claims damages for increased risk of hair loss and scalp irritation, anxiety and mental distress, unjust enrichment and restitution, and punitive damages. She also seeks a refund of the amount she paid to purchase the products.
Sara says she is not alone. According to the DevaCurl class action lawsuit, thousands of consumers have reported they experienced hair loss during use of or shortly after using DevaCurl products.
Angry customers have taken to social media to complain about DevaCurl hair loss, the Deva Concepts class action lawsuit says. One Facebook group that raises concern about DevaCurl scalp irritation and hair loss reportedly has nearly 50,000 members. On Instagram, a search for #RecallDevaCurl reveals hundreds of posts from consumers urging Deva Concepts to recall the product claims the complaint.
According to the DevaCurl hair loss class action lawsuit, Deva Concepts has taken notice of these complaints and posted an update on its website on Feb. 11 to reassure customers that its products have been subjected to “rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards.”
Deva Concepts has not issued a recall of the products and has not warned consumers about the risks of hair loss or other risks associated with the DevaCurl products, Sara says. The company has actually denied that its products cause any health issues, the DevaCurl hair loss class action lawsuit says.
Sara says Deva Concepts breached its duty to manufacture and distribute products that were safe for consumers to use. She says the company failed to implement adequate quality control measures to ensure the products were free of defects.
Class Members of the proposed Deva Concepts hair loss lawsuit include anyone in Quebec who purchased or used one or more Deva Concepts or DevaCurl products for sale in Canada. Sara says that she, along with members of the proposed Class, have experienced prolonged anxiety and mental distress from the DevaCurl scalp irritation and hair loss.
Have you ever used Deva Concepts hair products? Did you experience any unusual hair loss or irritation? Tell us your story in the comment section below!
Sara is represented by Theodore P. Charney of Charney Lawyers PC and Michael Simkin of Simkin Legal.
The DevaCurl Hair Loss Class Action Lawsuit is Sara Himmiche v. Deva Concepts LLC, Case No. 500-06-001044-201, in the Superior Court of Québec, Canada.
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243 thoughts onDevaCurl Class Action Says Products Cause Hair Loss
List Howard E Yosha, Amy Herling Hutton, and Dakota P Hutton
I used Deva Curl products for 5 years. My stylist when I began use was a certified Deva stylist for curly hair people, or so she said. I would lose hair and would complain to my hair stylist. We thought it could be age related but now it certainly makes sense it could have been the products. I stopped using the products about a year ago and I do not lose the clumps of hair like I did previously. I was using the entire line from shampoo, conditioner, style gel, defining gel.
I noticed re-growth in a couple of thinning spots on my scalp after I stopped using Deva Curl products. Never thought that could have been my problem
I have been losing tons of hair since I started using this shampoo after getting a sample from Cosmoprof – I thought my hair curled better, so I bought the shampoo and conditioner. Over a few weeks I noticed my hair starting falling out in clumps, I thought maybe I was not eating enough protein or something! After seeing this lawsuit information, my husband just threw it away!
I used Deva DevaCurl No-poo Original, and started loosing my hair and having scalp problems and have continued to lose hair ever since I started using the deva shampoo and conditioner products.
I started using the product mentioned after it was recommended by my hair stylist and my hair literally started coming out in bunches. My thick curly head lost over 50% of its thickness. I freaked out and asked my doctor but he said it was probably hormonal (as I am in my early 40s) and stress (I am diagnosed with complex PTSD). I accepted this as my fate but really, I’ve lived with PTSD since I was 28 so stress has always been part of my life and well, even though I am in my 40s, why did I loose all my hair wiring a few months? I am now realizing that there is a class action lawsuit against Deva Curl and it all makes sense now. My hair has never recovered to where it was. I actually cut it all off and now I am trying to manage what little hair I have left.
I was just researching my product to see if others were experiencing the same. I have been using the stretch coconut creme and my hair had been coming out by the handfuls. Causing me more stress. I have lost half of my thickness and hair is like straw now.
After using deva curl shampoo My daughter started having a patch that itches and flaked on the back of her head that the dermatologist said looked like psoriasis . He put her on a shot once a month to help clear it up. She did not have any trouble until she started using the deva curl.
I LOVE DevaCurl! I’ve been using it for more than 5yrs including the listed products and my hair has never been negativity affected.
There often aren’t any obvious effects of the damage DevaCurl products are doing and causing.
Once your scalp has absorbed enough of the toxins in their caustic blends, as example:
Phenoxyethanol. …
Diazolidinyl Urea. …
Ethylhexylglycerin. …
Polyquaternium 7. …
Laureth-4. …
Fragrance. …
and formaldehyde just to name some of them, it’s too late to stop the next phase of your life, losing hair by the chunks, and what’s left breaks off abruptly. Even that yummy scent they include called “fragrance” is a combo of 3000 toxic chemicals used to cover up the putrid smells their formulations would otherwise smell like. That’s why it’s such a strong scent!
Throughout your scalp will be small and large patches of total baldness, that’s when you’ll know your endocrine system has been compromised and damaged, which will take months of Drs care to correct your natural balances. A dermatologist will be your first choice when you won’t be told to even stop using the DevaCurl, you’ll be out on steroids that won’t help, bcuz you probably don’t have some form of alopecia. Stopping all use of DevaCurl begins the slow grueling challenge of trying to correct the problems caused. Keep in mind that what goes on your skin is absorbed into your body and bloodstream that’s constantly being cycled through your body.
It’s been almost 3 years and I’m still treating my scalp to encourage hair growth with special blends of essential oils and natural ingredients you’ll discover the ultimate natural remedies from research. Over the counter hairloss treatments are ineffective as they don’t contain enough if any ingredients that are beneficial for regrowth. Don’t wait to see if you’re going to have any side effects from your DevaCurl product, it’s usually invisible damage that’s being done! Switch immediately to the safe alternatives like “Bounce Curl”, “Innersense”, “Mielle”, “SheaMoisture coconut and hibiscus blends”, “TPH”, there’s healthy options for sure. Don’t hesitate, don’t wait for the disparity, depression and total disbelief when your hair is gone and isn’t growing back! It’s a long exhausting journey that’s hard and maybe impossible for many to ever recover from DevaCurl and their lies!
Good luck to you
I’ve literally lost clumps of hair after every shower and took pictures of weeks of hair loss and filed out the claim in full and only received $380.00 I’m super unhappy and very disappointed with the amount