Deva Concepts Facing Class Action Lawsuit Over Products Causing Hair Loss

Two British Columbia women have filed a class action lawsuit against Deva Concepts alleging severe side effects from using the company’s products, including hair loss.

The lead plaintiffs, Penelope Ann Elton and Thea Dawn McNaught, claim they and other consumers paid a premium for Deva Concepts’ products based on promises about superior quality and results from Deva Concepts. However, the plaintiffs say that the products are falsely advertised and can cause harm to consumers’ scalp and hair.

Deva Concepts specifically markets products for curly hair, according to its website. Consumers are encouraged to combine a DevaCurl cut with the company’s hair care products.

Both of the plaintiffs say they used Deva Concepts products on their hair on a regular basis and after using the products they began to experience hair loss and thinning, painful sores on their scalps, fundamental changes in their hair shape and texture, and other side effects.

According to the complaint, “despite the Defendant’s promises, which caused many consumers across Canada to purchase and use DevaCurl Products, use of the defective DevaCurl Products causes scalp irritation, severe itching, scalp blisters and lacerations, excessive shedding, hair loss, thinning, breakage, balding, and/or other related injuries.”

In fact, consumers may have become the unwitting victims of a DevaCurl scandal. “Thousands of consumers and purchasers have reported their hair falling out shortly after or during actual use of the defective DevaCurl Products,” states the proposed Deva Concepts hair loss class action lawsuit.

The proposed Deva Concepts hair loss class action lawsuit, which has yet to be tested in court, lists the following products as defective and capable of causing severe hair and scalp problems:

• DevaCurl No-Poo Original non-lathering conditioning cleanser
• DevaCurl One Condition Original hair conditioner
• DevaCurl Light Defining Gel
• DevaCurl Low-Poo Original cleanser
• DevaCurl Low-Poo Delight cleanser
• DevaCurl No-Poo Decadence cleanser
• DevaCurl One Condition Delight hair conditioner
• DevaCurl One Condition Decadence hair conditioner
• Melt into Moisture Mask
• Styling Cream
• DevaCurl Leave-In Decadence conditioner
• Super Stretch Coconut Curl Elongator
• Wavemaker
• DevaCurl Ultra Defining Gel
• Flexible Hold Hair Spray Touchable Finishing Styler

The plaintiffs allege a DevaCurl controversy, in which the manufacturer failed to warn them and other consumers of potentially severe consequences of using their products.

According to the complaint, “nowhere on any of the packaging for any other DevaCurl Product does it state that scalp irritation, severe itching, scalp blisters and lacerations, excessive shedding, hair loss, thinning, breakage, balding, and/or other related injuries may occur. The Defendant provides no warning about these potential consequences, and in fact makes numerous assertions about the gentle and beneficial nature of the DevaCurl Products.”

The Deva Concepts class action lawsuit points out a “myriad” of complaints made by consumers who suffered DevaCurl hair loss and other side effects, with some calling for a recall of the products. The complaint notes that, in response, Deva has posted a statement on its website reassuring consumers that the products are “safe and adhere to both quality assurance and regulatory standards.”

“Despite notice and knowledge of the problems caused by the defective DevaCurl Products, the Defendant has not recalled the deficient DevaCurl Products, has not provided any warnings of the known risks, and has denied that the defective DevaCurl Products cause the reported health issues,” allege the plaintiffs in the Deva Concepts hair loss class action lawsuit.

Further fueling the DevaCurl scandal, the defendant has also allegedly continued to encourage consumers to continue using their products and state that it is not considering a recall on its website.

The proposed hair loss class action lawsuit accuses Deva Concepts of negligence for failing to warn consumers of the reported side effects. The plaintiffs say that the company failed to take reasonable care when designing, testing, and manufacturing their products. In addition, the products were advertised in a negligent manner, says the complaint.

The plaintiffs also accuse Deva Concepts of battery for exposing consumers to defective products that caused severe physical side effects. In addition, the complaint charges the company with breach of contract and for violations of the Consumer Protection Act.

This is not the first Deva Concepts hair loss class action lawsuit filed against the company. A proposed DevaCurl class action lawsuit has been filed in Quebec over the alleged side effects of the product, including scalp irritation and hair loss, along with the anxiety and mental distress experienced by consumers who used the products.

Have you used any of Deva Concepts’ DevaCurl products? Did you experience hair loss or scalp irritation after using the product? Tell us your story in the comment section below!

The lead plaintiffs and proposed Class Members are represented by Theodore P. Charney and Sabrina Lombardi.

The Deva Concepts Hair Loss Class Action Lawsuit is Penelope Ann Elton, et al., v. Deva Concepts, LLC, Case No. VLC-S-S-204870 in the Supreme Court of British Columbia, Canada. 

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