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Deva Concepts LLC is facing a class action lawsuit alleging its DevaCurl products cause hair loss.
According to the DevaCurl class action lawsuit, the company gained attention from consumers when it developed a formula in 2002 for a product called DevaCurl No-Poo Original.
The DevaCurl website said that “No-Poo” means that the product does not lather because, unlike most other shampoos on the market, it does not contain sodium lauryl sulfate.
“Years ago stylists discovered that sodium lauryl sulfate was super-harsh and that bubbles did not = clean,” the website’s FAQ page states.
“DevaCurl created a botanically-infused cleaner with a specific pH level that could cleanse the scalp without stripping follicles. The result was the world’s first conditioning cleanser or ‘No-Poo Original,” according to the DevaCurl FAQ.
The DevaCurl products named in the hair loss class action lawsuit include:
- DevaCurl No-Poo Original non-lathering conditioning cleanser
- DevaCurl One Condition Original hair conditioner
- DevaCurl Light Defining Gel
- DevaCurl Low-Poo Original cleanser
- DevaCurl Low-Poo Delight cleanser
- DevaCurl No-Poo Decadence cleanser
- DevaCurl One Condition Delight hair conditioner
- DevaCurl One Condition Decadence hair conditioner
- Melt into Moisture Mask
- Styling Cream
- DevaCurl Leave-In Decadence conditioner
- Super Stretch Coconut Curl Elongator
- Wavemaker
- DevaCurl Ultra Defining Gel
According to the DevaCurl class action lawsuit, consumers pay a premium for DevaCurl products based on representations by DevaConcepts that the products are less harsh than other products available on the market.
“However, despite Deva Concepts’ promises, which have caused many curly haired consumers across Canada to purchase and use the DevaCurl Products, use of the Products cause scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use by consumers,” the DevaCurl class action lawsuit says.
To make matters worse, the DevaCurl class action lawsuit says Deva Concepts misleads consumers into believing that the shedding and hair loss caused by the products is normal and blames any excessive hair loss on factors unrelated to the use of DevaCurl products, such as stress, dandruff, weight loss, giving birth, scalp buildup and certain illnesses.
Plaintiff Sara Himmiche of Montreal says she experienced scalp irritation and hair loss after she purchased and used DevaCurl products. She claims the defendant made false and misleading representations about DevaCurl products and failed to disclose their defective nature.
In the DevaCurl hair loss class action lawsuit, Sara claims damages for increased risk of hair loss and scalp irritation, anxiety and mental distress, unjust enrichment and restitution, and punitive damages. She also seeks a refund of the amount she paid to purchase the products.
Sara says she is not alone. According to the DevaCurl class action lawsuit, thousands of consumers have reported they experienced hair loss during use of or shortly after using DevaCurl products.
Angry customers have taken to social media to complain about DevaCurl hair loss, the Deva Concepts class action lawsuit says. One Facebook group that raises concern about DevaCurl scalp irritation and hair loss reportedly has nearly 50,000 members. On Instagram, a search for #RecallDevaCurl reveals hundreds of posts from consumers urging Deva Concepts to recall the product claims the complaint.
According to the DevaCurl hair loss class action lawsuit, Deva Concepts has taken notice of these complaints and posted an update on its website on Feb. 11 to reassure customers that its products have been subjected to “rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards.”
Deva Concepts has not issued a recall of the products and has not warned consumers about the risks of hair loss or other risks associated with the DevaCurl products, Sara says. The company has actually denied that its products cause any health issues, the DevaCurl hair loss class action lawsuit says.
Sara says Deva Concepts breached its duty to manufacture and distribute products that were safe for consumers to use. She says the company failed to implement adequate quality control measures to ensure the products were free of defects.
Class Members of the proposed Deva Concepts hair loss lawsuit include anyone in Quebec who purchased or used one or more Deva Concepts or DevaCurl products for sale in Canada. Sara says that she, along with members of the proposed Class, have experienced prolonged anxiety and mental distress from the DevaCurl scalp irritation and hair loss.
Have you ever used Deva Concepts hair products? Did you experience any unusual hair loss or irritation? Tell us your story in the comment section below!
Sara is represented by Theodore P. Charney of Charney Lawyers PC and Michael Simkin of Simkin Legal.
The DevaCurl Hair Loss Class Action Lawsuit is Sara Himmiche v. Deva Concepts LLC, Case No. 500-06-001044-201, in the Superior Court of Québec, Canada.
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243 thoughts onDevaCurl Class Action Says Products Cause Hair Loss
My hair comes out in clumps every time I shampoo:(
What product did everyone switch to?
I was using devacurl on and off since 2021. I bought the newer bottles with the “dermatologist approved” seal. I recently started using their curl bond line. The cleanser does not rely on the no-poo method – it actually has a surfactant which is sodium olefin C14-16 sulfonate. I also read labels and upon testing the newer devacurl products on my hair, I found that I did not clog my scalp/hair follicles but provided enough cleansing power without stripping. Just saying – devacurl may not be so bad anymore! I will observe for changes in my scalp or hair and update my review in case devacurl is causing anymore issues.
My hair was falling out by clumps after using exclusively Devacurl products. Someone said it was Covid related. Nope. I discontinued use and now I have normal hair loss, the kind you don’t notice. Persisting to use devacurl as I was losing handfuls of hair cost me a lot of hair. My scalp is visible everywhere through my hair.
yes!! Omg, i thought i was going crazy. I had used Deva curl a few years ago and experienced burning on the scalp but really had not thought that much about it I switched to a different Curl brand and did not have any issues, but due to financial issues It became to expensive for me. I found the big bottles of Deva Curl on Sale and decided to give it another shot, I have been using the Deva Curl since December of 2021 and my hair has been falling out like crazy, I tried to blame it on Covid, and then my thyroid but it just keeps coming out, so much so that I am debating on purchasing a hair piece. My scalp has been burning and hurting for the last week and my fiancé just happened to ask if maybe it was something i was using on my hair. DING!!! then I remembered… the burning I had a few years ago. I just decided to look it up and OMG I am not alone. And maybe there is hope to growing my hair back? I am going to stop using the Deva Curl Immediately.
Mi hija está en la misma situación mucha pérdida de cabello ella tenía un hermoso cabello y ahora llora porque no logra peinarse bonita
I can’t believe it’s not just me! I tried a trial of deva curl and on week 2 my hair was coming out in clumps. Like most women with long hair, I regularly lose a bunch of hair in the shower, but this was different. It was falling out at such an alarming rate that during my shower I put all the hair on the side of the tub and snapped a picture to send to a friend of mine who is a dermatologist to ask if I should be concerned. She told me to go get my iron and thyroid checked immediately, which I did and they were fine. She asked if I started using any new hair products and I said I had and she told me to stop using it. My hair stopped falling out within a week of stopping deva curl, but I have not been able to get it to grow back. I have noticeable bald spots. Clearly there is something to this.
Me too, I got bald spots and thinning from their conditioner and my hair still hasn’t grown back
I have experienced noticeable hair loss while using Deva shampoo and conditioning products recommended by my hair salon. The owner recently cut, styled my hair and commented that I had dry hair and substantial hair loss during shampoo, I asked her about Deva product safety. She said maybe loss could be thyroid problem, which I said I had just had normal reading in my annual blood work. I have now stopped using all Deva products, Hair loss continuing! Help!
add me
A while back, over several years I was using the no poo shampoo & conditioner, wave maker, defining gel and cream styler on and off. My hair was becoming horribly extremely dry and frizzy and unmanageable and falling out a lot. I thought it was aging? (In 30’s!!) then i thought the pipes in my building, went to a naturopath, did blood tests etc. but my hair remained in very poor shape. Well now years later after not using the products for several years, my hair is so much better and wavier!! I distinctly remember wondering why my hair felt like straw when i was using products that were “good” for me and non-stripping!
OMG I just seen this article and this is EXACTLY what is happening to me. The descriptions of all these peoples comments, I could of written.
Please add me into this class action…I am devastated and have been for a few months now. In fact I have been seeing my doctor for the last few months trying to figure out what is causing my hair loss. I have been using Deva Curl Shampoo and Deva Conditioner and other products and been seeing my hair loss drastically I am so devastated