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An Ontario woman claims that TRESemmé Keratin Smooth Shampoo products lead to scalp irritation, blistering, swelling, dry hair, and even significant hair loss.
The woman filed a nationwide class action lawsuit hoping to represent all Canadian consumers who purchased TRESemmé Keratin Smooth Shampoo products, including the brand’s Keratin Smooth Shampoo and Keratin Smooth Colour Shampoo. Lead plaintiff Morris claims that the products are defective and contain harmful ingredients that lead to scalp injuries and hair loss.
Morris claims that TRESemmé Keratin Smooth Shampoo products were her “go-to” haircare purchases between 2018 and 2020. She says she bought the shampoo at a Walmart in Greater Sudbury on several occasions; however, in the summer of 2020, she says she began experiencing scalp irritation and hair damage and loss.
Morris points to social media posts of others complaining about the products as well as a class action lawsuit lodged in the US alleging TRESemmé Keratin Smooth Shampoo causes hair loss. She says she stopped using the product, but her hair hasn’t grown back. In addition, Morris claims that her hair is still brittle, dry, damaged, and thin and she often wears hats because she is embarrassed by her hair.
The class action lawsuit alleges that Unilever Canada and other defendants misrepresented the TRESemmé Keratin Smooth Shampoo products, failing to warn Morris and other consumers about the serious risks and negative side effects associated with some of the ingredients included in the shampoos. Specifically, Morris says that prolonged use of the Keratin shampoos can result in severe damage to users’ hair and scalp.
The products allegedly include hydrolyzed keratin protein, marula oil, and/or argan oil. Morris says that, according to TRESemmé Keratin Smooth Shampoo marketing, these ingredients were supposed to leave her with “soft and smooth hair.”
On the contrary, claims Morris, the ingredients in the TRESemmé products form formaldehyde, a well-known allergen and carcinogen, when they mix with water. Specifically, a preservative called DMDM hydantoin is known as a “formaldehyde donor” and is used in the product, alleges the class action.
The lawsuit alleges that Unilever and the other defendants have known about the danger of DMDM hydantoin for years. The class action lawsuit cites a $10.2 million class action settlement that concerned similar allegations against Suave over the ingredient in 2012. In addition, the plaintiff points to thousands of consumer complaints about the products.
Further, numerous safe alternatives exist, says the plaintiff. However, Unilever continues to use the dangerous ingredient and advertises the safety of its TRESemmé Keratin Smooth Shampoo products.
Have you used TRESemmé Keratin Smooth Shampoo? Tell us about your experience in the comment section below.
The lead plaintiff is represented by Jeff Orenstein and Andrea Crass of Consumer Law Group, PC.
The TRESemmé Keratin Smooth Shampoo Hair Loss Class Action Lawsuit is Morris v. Unilever Canada Inc., et al., Case No. CV-21-00085738-00CP, in the Ontario Superior Court of Justice.
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63 thoughts onTRESemmé Keratin Smooth Shampoo Causes Hair Loss, Class Action Lawsuit Claims
How do I become part of this claim as I too have lost hair an scalp problem
How do I become part of the class action lawsuit?? Does it apply to all Tresemme product that contain the DMDM hydantoin?? I had beautiful thick hair and started losing it with no real explantion from doctors as to why. I have used Tresemme as my hair care products for years. Then read an article about the harmful ingredients in Tresemme shampoo and conditioner. Everything started to make sense. Now I am a woman who used to be confident and loved to show off my thick hair that wears it up because it is so thin now.
I have been using Tresemme for the last few years. I have always had thick hair. My hair is dry and brittle. Also my scalp is very irritated and itchy. I never connected this to my shampoo.
I have been using this product for years and now I understand why I’m bald. Yes…my scalpe is dry and irritated.
I’ve been using TRESemmé shampoo and conditioner exclusively since about 2012, my hair has thinned significantly since that time. I went to 2 different specialists to try to figure out why my hair was thinning so bad, neither of them had answers for me. At least now I know why. It’s saddening and frustrating. My hair used to be my favorite thing about myself, it gave me confidence.. now I just try my best to do what I can with it to hide my super thin spots, and I’m now embarrassed and quite self-conscious about it whenever I go out.
I have been using the Tresemme Shampoo and Conditioner since I was 15 years old. I am now 34 years old and my hair had thinned significantly over the years. I also notice handfuls of hair after ever shower. I have tried almost every Tresemme shampoo and conditioner out there, nothing is as bad as the new keratin brand. It made my head and scalp feel as if it were on fire, it was burning really bad and I lost more hair as a result of it. I am starting to go bald in some places, especially in the front of my hairline. What is next? Where can I sign for the class action lawsuit?
I have been wondering why I have been loosing my hair for years now my hair is so thin their is hardly anything left to put into a pony tail my hair is longer but so thin and every time I go into the shower or brush it I loose even more. I just took the big bottles of tresseme out of my shower last night thinking omg is this real? Could this actually be the results of this shampoo and conditioner? How do I join this class action lawsuit I could even show them before and after photos of my hair from the last two years I’ve been using their stuff my hair thinning out and me going to doctors and my health being fine. THIS IS SO NOT COOL!!!! AND THE SICK PART IS THAT THEY KNEW ABOUT THIS AND WE USED THIER PRODUCTS UNAWARE. SICK JUST SICK!!!!
I used tresemme all through my teenage years. Like others the price was right. I also wear a lot of hats and my thick hair is gone and i cut it to cover the very thin spots. It has changed my appearance and the way I look at myself. I am 44 and my hair should not be this thin.
I too have used this shampoo for years, I. Have quite a bit of hair loss, it comes out in chunks while brushing or when I wash it with the above hair brand…I never questioned as to why it was happening…I just continued my routine.
im an indigenous woman , ive used tresemme because it was economical, n price was right. I womndered why my hair was coming out. i used it for years. i used to have thick h air now i dont. Its very saddening i cant have thick hair anymore.
I have experienced hair loss and the burning on the scalp. My husband didn’t believe me. I have been complaining about the scalp issue for months. I was beginning to think it was psychological. ??♀️