Aveeno Active Naturals False Advertising $675K Class Action Settlement

AVEENO ACTIVE NATURALS CLASS ACTION LAWSUIT SETTLEMENT UPDATE:

• The Court approved this settlement Feb. 10, 2022.

Canadian consumers who purchased Aveeno Active Naturals products in Canada may be eligible for compensation in the form of a payment — without proof of purchase — thanks to a recent $675,000 class action settlement.

Settlement Class Members include consumers who bought certain Aveeno Active Naturals products in Canada on or before Sep. 28, 2021.

Individuals who purchased the product with the intent to resell it, got injured from the product, or who are related to the defendants are excluded from the Settlement Class.

A full list of the covered products is available under Question No. 3 on the settlement website FAQ page.

According to this class action lawsuit, plaintiffs allege Johnson & Johnson, maker of Aveeno, participated in fraud and deceptive advertising. Several of Aveeno’s Active Naturals products, the plaintiffs allege, were labeled as containing “Active Naturals,” but the products really contained ingredients that were not natural. 

Per the class action lawsuit, many of these products reportedly contained synthetic, unnatural, and even potentially harmful ingredients.

The company denies any wrongdoing in this situation, and it does not believe its products are falsely advertised. 

The Court has not reviewed the facts of this case, so there has not yet been a determination of guilt or innocence. 

Rather than continuing to pursue the lawsuit, both parties believe it’s in their best interests to agree to a settlement.

A number of products fall under the Aveeno brand, including products for body, hair, baby, sun, face, and more.

Class Members are eligible to receive $3.15 for each covered Aveeno Active Naturals product they purchased on or before Sep. 28, 2021, without any proof of purchase. Class Members can claim up to 20 products purchased, for a maximum potential award of $126.

Class Members who do not want to remain a part of the settlement Class have the right to opt out by March 11, 2022. 

Class Members who wish to object to the Settlement must do so by Jan. 3, 2022. 

Class Members who do not take any action will be bound by the terms of the settlement, but they will not receive compensation.

Class Members who agree with the terms of the proposed Settlement and wish to receive compensation must file a timely claim.

The deadline to file a claim in the Aveeno Active Naturals lawsuit settlement is March 11, 2022.

Who’s Eligible

Class Members include consumers who bought certain Aveeno Active Naturals products in Canada on or before Sep. 28, 2021.

Potential Award

Up to $126

Proof of Purchase

No proof of purchase necessary.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

03/11/2022

Case Name

Piccolo v. Johnson & Johnson Inc. et al., Case No: 500-06-000921-185, in the Superior Court of Quebec

Final Hearing

02/02/2022

Settlement Website

AveenoActiveNaturalsSettlement.com

Claims Administrator

5-112 Elizabeth Street
Suite #289
Toronto, ON
M5G 1P5
info@aveenoactivenaturalssettlement.ca
855-680-0660

Class Counsel

Mtre. Jeff Orenstein
CONSUMER LAW GROUP

Defense Counsel

Mtre. Robert J. Torralbo
BLAKE CASSELS & GRAYDON LLP